SixDegrees.org is proud to share that Purpose, Produced has been named a finalist for Nonprofit Campaign in Education, Art & Culture in the 6th Annual Anthem Awards

The Anthem Awards, launched by The Webby Awards in 2021, recognize brands, nonprofits, and individuals setting the standard for good around the world. Finalists are selected by the International Academy of Digital Arts and Sciences, with a judging panel of leaders from across the social impact space.

Purpose, Produced began with a simple question: what could grassroots nonprofits do with the same creative firepower big brands get? In partnership with Advertising Week, Year 1 paired six grassroots nonprofits with six agencies to receive pro bono campaigns. Some agencies had to turn their own people away because so many wanted to be part of it, and many of the partnerships kept going after the program ended. One agency leader even joined his nonprofit partner’s board.

The work traveled further than any of us imagined. This recognition from the Anthem Awards adds to a growing list of honors: Year 1 campaigns earned three Telly Awards and a Webby nomination. They also landed on more than 5,000 outdoor placements across the country, and generated $3.7 million in earned media value. We’re so grateful to see this collective work continue to be celebrated. 

Meet the Year 1 Cohort

Find Your Anchor + Crispin. Found at See reminds us that connection and joy are all around us, if we start looking. It reached more than 289 million impressions, with 5,000 outdoor placements across nine major cities. [Watch →]

GlamourGals + Rain. Where Our Gals At celebrates connection across generations, captured in moments between teen volunteers and older women. The campaign earned a 2026 Telly Award, and GlamourGals now has 179 active chapters with 271 teens on the waitlist. [Watch →]

The Pulse of Perseverance Project (P3) + VERSUS. Re:framing Mentorship opens doors for young people through real mentor and mentee stories. P3 grew 350%, the campaign won a 2026 Telly and earned a Webby nomination, and P3 is now a strategic partner of the Obama Foundation’s My Brother’s Keeper Alliance. [Watch →]

Trauma Intervention Programs, Inc. (TIP) + The Variable. Second Responders honors the volunteers who show up for survivors and families after tragedy. It won a Telly Award for Public Service PSA and was featured on Ads of the World. [Watch →]

SHERO Foundation + Duncan Channon. Girlhood shows what sex trafficking can take from a girl, and how rarely it looks the way people expect. The campaign reached more than 41 million impressions and 10 billboards across the Las Vegas Valley. [Watch →]

DarkSky International + Bray & Co. The DarkSky One turned light pollution into an automotive brand, challenging an industry rather than asking people to change their bulbs. It earned more than 25 million media impressions, sparked congressional attention, and helped DarkSky become the official nonprofit partner of Star Trek’s 60th anniversary. [Watch →]

“For too long, grassroots nonprofits have been expected to solve some of our most complex challenges without access to the same creative resources that help the world's biggest brands capture attention. Purpose, Produced was built to challenge that imbalance. What has been most extraordinary isn't just the reach of these campaigns, but what happened when we brought talented people together around a shared purpose. Relationships deepened, new opportunities emerged, and the work continued long after the campaigns launched. This recognition is a celebration of what becomes possible when we stop treating creativity as a luxury in the nonprofit sector and start recognizing it as a powerful tool for change.” said Stacy Huston, CEO of SixDegrees.org.

None of this happens without our partners. Thank you to Advertising Week, Kepler, and RKD Group for building this with us. 

Year 2 is underway with six new nonprofit-agency pairs, and there’s room at the table for brands who want to help carry the work forward. Know a brand or are you a brand yourself? Reach out to Stacy Huston directly: stacy@sixdegrees.org. 

Anthem Award winners will be announced on November 5, 2026.

About SixDegrees.org

Founded by Golden Globe-winning actor, musician, and philanthropist Kevin Bacon in 2007, SixDegrees.org is a 501(c)(3) nonprofit that exists to fight disconnection, the silent force eroding our communities. Through storytelling, community-first campaigns, and resource-sharing, SixDegrees.org empowers nonprofits, companies, and individuals to expand their impact, proving service is the antidote to disconnection. Led by CEO Stacy Huston, SixDegrees.org focuses on four core pillars vital to our communities: youth empowerment, justice and equality, sustainable environments, and emergent issues. Nationally recognized for innovation and impact, SixDegrees.org has won an impressive tally of 6 Webby Awards, 5 Anthem Awards, 13 Shorty Impact Awards, and 4 Telly Awards. Learn more about how we’re Making Connection Contagious™ at SixDegrees.org.