Purpose, Produced

This powerful collaboration merges the creative force of the advertising industry with SixDegrees.org’s unwavering
commitment to social impact. Together, they’re delivering more than visibility—they’re delivering a platform.

Each selected nonprofit will receive a custom advertising campaign valued in the millions. From strategic development to creative execution, and activation, every element is designed to elevate their mission.

These campaigns will run across major digital platforms and will be crafted for TV and even billboards - positioned to capture national attention.

SixDegrees.org and Advertising Week have joined forces to launch a groundbreaking
initiative amplifying the voices of six nonprofits driving real change in their communities.

— This isn’t just advertising; it’s advocacy in action. —

  • SixDegrees.org has partnered with Advertising Week
    to launch a special initiative designed to amplify
    the voices and impact of six nonprofits making a difference in their community. This collaboration unites the creative power of the advertising industry with SixDegrees.org’s mission of social impact.

    The selected nonprofits will receive a tailored advertising campaign worth millions of dollars, including strategy development, creative direction, media buying, and digital activation. The chosen organizations will have their missions broadcast across major platforms across digital, with the ‘North Star’ being placement on TV, and on billboards nationwide—shining a much-needed spotlight on their important work.

  • To be eligible for this opportunity, your nonprofit’s focus must fall under one of SixDegrees.org’s core pillars: youth empowerment, equality and justice, building sustainable living environments, or responding to emerging crises. Your organization must also operate on a budget of $3 million or less and have a compelling story of impact that demonstrates your efforts to create lasting change in your community.

    Submissions will be open April 23 through May 7
    via SixDegrees.org and Advertising Week’s websites. Twenty finalists will receive VIP passes to Advertising Week for their entire teams. SixDegrees.org and Advertising Week will select five nonprofits to receive this creative opportunity, and the sixth organization will be chosen through a public vote.

  • The six selected organizations will receive more than just exposure—they’ll gain access to the resources and creative expertise of the advertising industry.

    Each nonprofit will be paired with a top-tier advertising agency for development of a complete advertising campaign, including everything from creative strategy and digital media activation to the chance at high-visibility placements across TV, online platforms, and billboards across America.

    In addition, all finalists will be invited to join SixDegrees.org, Advertising Week, and agency representatives at a special networking event during Advertising Week New York City (October 6-9, 2025). This is a rare chance to elevate your cause and connect with industry leaders who can help you further your mission.