SixDegrees.org and Advertising Week have joined forces to launch a groundbreaking
initiative amplifying the voices of six nonprofits driving real change in their communities.
This powerful collaboration merges the creative force of the advertising industry with SixDegrees.org’s unwavering commitment to social impact. Together, they’re delivering more than visibility—they’re delivering a platform.
Each selected nonprofit will receive a custom advertising campaign valued in the millions. From strategic development to creative execution, and activation, every element is designed to elevate their mission.
These campaigns will run across major digital platforms and will be crafted for TV and even billboards - positioned to capture national attention.
Six Nonprofits. Six Agencies. Infinite Possibility.
GlamourGals empowers teens to grow as leaders by connecting them with seniors through meaningful conversations and companionship during makeovers. This intergenerational service helps alleviate elder loneliness while fostering purpose and critical life skills in teen volunteers.
Rain the Growth Agency’s commitment to women’s empowerment makes them a natural partner for GlamourGals, whose intimate, emotional work bridges generations, combats ageism, and cultivates youth leadership.
Rain the Growth Agency
Find Your Anchor (FYA) is a grassroots movement aimed at suicide prevention, awareness, and education. With creativity and a personal touch, FYA aims to support those who may be struggling and de-stigmatize conversations surrounding suicide and mental health.
Crispin will help Find Your Anchor spread light in a space that’s too often shrouded in stigma. Together, they can reframe suicide prevention from a conversation about crisis to one about connection, resilience, and joy.
Crispin
Pulse of Perseverance is a career accelerator fostering academic excellence and personal growth by connecting underserved and underrepresented students with mentorship & scholarship
Versus understands how to build movements that speak authentically
to and within underserved communities, not just about them. Their strength in emotionally intelligent production and unapologetic, purpose-driven branding makes them an ideal match to help Pulse of Perseverance scale its impact, inspire future leaders, and shift the narrative around what’s possible for underserved youth.
Versus
B.E. A S.H.E.R.O. Foundation’s mission is to provide resources needed to support, sustain and empower young girls and women under the age of 25 who have been abused, abandoned, and exploited.
Duncan Channon’s strategic and creative expertise in tackling sensitive issues with authenticity aligns powerfully with B.E. A S.H.E.R.O. Foundation’s mission to end child sex trafficking and support exploited youth. With a history of work that drives both awareness and action, Duncan Channon can help amplify B.E. A S.H.E.R.O. Foundation’s message and mobilize broader community support.
Duncan Channon
DarkSky International restores the nighttime environment and protects communities from the harmful effects of light pollution through outreach, advocacy, and conservation.
Bray & Co's ability to craft compelling narratives that recontextualize consumer perceptions can help DarkSky translate complex climate data into stories that resonate and drive action.
Bray & Co
Trauma Intervention Programs, Inc. National (TIP) provides immediate support to survivors of tragedy in order to
ease their immediate suffering and facilitate their long
term recovery.
The Variable thrives on building brands and campaigns around meaningful differentiation. They don’t settle for safe or expected they help organizations discover their unique right to exist, then amplify it with emotional clarity and creative bravery. In a space where many nonprofits sound the same, TIP’s approach stands apart. And with The Variable’s guidance, that difference becomes its superpower — helping it inspire more communities to show up when it matters most.
The Variable
Kevin Bacon Surprises Nonprofits with Once-in-a-Lifetime Advertising Campaign | Purpose, Produced
Out of hundreds of inspiring applicants, these organizations were chosen to receive full-scale
creative campaigns—crafted by world-class agencies donating their time, talent, and heart.
Watch their genuine, emotional reactions as they find out live! Congratulations to the Purpose, Produced Nonprofit Winners!