Purpose, Produced
Cause, Meet Creative
Purpose, Produced is an initiative from SixDegrees.org and Advertising Week that pairs grassroots, mission-driven nonprofits with world-class creative agencies to create pro bono ad campaigns that bring these vital causes to a national stage.
Every pairing is built on a simple belief: the causes doing the most important work deserve to be seen. By connecting nonprofits with the creative talent to tell their stories, Purpose, Produced turns powerful missions into campaigns that move people, and move them to act.
Along with strategic partners, Kepler Group, and RKD Group, the program brings together the creative talent, media reach, and brand expertise to help each cause reach further than it could alone.
Purpose, Produced on the Advertising Week Stage
At Advertising Week 2025, SixDegrees.org CEO Stacy Huston and founder Kevin Bacon took the stage to share the story behind Purpose, Produced, and what becomes possible when creativity goes to work for powerful causes.
See Purpose, Produced in action
Explore the creative and the impact from our first cohort below.
Find Your Anchor x Crispin
DarkSky International x Bray & Co
SHERO Foundation x Duncan Channon
GlamourGals x Rain
TIP x The Variable
Pulse of Perseverance (P3) x VERSUS
Meet this year’s six pairings and follow along as their campaigns come to life.
SixDegrees.org and Advertising Week have joined forces to launch a groundbreaking initiative amplifying the voices of six nonprofits driving real change in their communities.
Follow along as we document their journeys!
Are you a creative looking to leverage your talent and expertise for impact? Join our network by texting MISSION to 33777 to
stay up-to-date on all the ways you can get involved!
Thank You to Our Incredible Partners for Powering Purpose, Produced
