Where our gals at?
How a Community Campaign Reconnected Generations of Women
Loneliness doesn’t always look like being alone.
Sometimes it looks like having stories to tell — and no one to tell them to.
Sometimes it looks like a young person craving connection they can’t quite name.
And sometimes, it looks like two generations living parallel lives, just one conversation apart.
That’s the gap GlamourGals has been closing for years — and the heart behind “Where Our Gals At,” a community-centered campaign created with agency partner Rain the Growth through SixDegrees.org and Advertising Week’s Purpose Produced initiative.
This campaign isn’t flashy.
It’s human.
And that’s exactly why it works.
A simple question with a powerful answer
“Where Our Gals At” starts with a question that feels playful on the surface — but carries real weight underneath.
It’s a call-out.
An invitation.
A reminder.
GlamourGals’ mission is rooted in one simple idea: connection is transformational, especially when it bridges generations. By bringing young people and older adults together through conversation, care, and shared presence, the organization tackles isolation from both sides.
The campaign leans into that truth — celebrating moments of joy, beauty, laughter, and mutual uplift that happen when women show up for one another.
No saviors.
No pity.
Just connection.
Community engagement that feels real — because it is
The visuals from the campaign — across short-form video and social — spotlight what GlamourGals does best: create space for shared humanity.
Moments of care.
Moments of laughter.
Moments that remind us we are better when we’re connected.
Rather than scripting an experience, the creative allows real interactions to lead. The result feels intimate, joyful, and grounded in lived experience — exactly what meaningful community engagement should look like.
Press that reflected the purpose
The campaign quickly resonated beyond the communities it featured.
PR Newswire announced the campaign’s launch, highlighting the pro bono collaboration and its focus on uplifting isolated seniors through creative storytelling:
Rain the Growth Agency Launches Pro Bono Creative Campaign for GlamourGalsMediaPost covered the campaign’s impact, focusing on how Rain the Growth and GlamourGals united generations of women through authentic engagement:
Rain The Growth Agency, GlamourGals Unite Generations Of Women
The coverage echoed what the work itself makes clear: when community is the strategy, people show up.
Why this collaboration matters
None of this work happened because GlamourGals had a large marketing budget.
This campaign — like every project produced through Purpose Produced — was created entirely pro bono, made possible by agency partners donating their time, talent, and creative expertise.
For many nonprofits doing deeply human, community-based work, access to high-quality storytelling and wide-reaching platforms is simply out of reach financially. And yet, visibility is often what allows that work to grow, sustain, and reach those who need it most.
This collaborative model exists to close that gap.
By pairing nonprofits with world-class creative partners and media opportunities they wouldn’t otherwise have access to, Purpose Produced helps ensure that powerful missions aren’t limited by budget — but amplified by collaboration.
It’s not about charity.
It’s about equity in access and shared responsibility for impact.
Why this story matters
In a time when loneliness is rising across generations, GlamourGals reminds us that connection doesn’t require complexity.
It requires presence.
It requires curiosity.
It requires showing up.
“Where Our Gals At” doesn’t just tell a story — it reflects a movement of women choosing to see one another, celebrate one another, and build community where it’s needed most.
And sometimes, that’s all it takes to change someone’s day — or their life.
Credits
Created by Rain the Growth for GlamourGals in collaboration with SixDegrees.org and Advertising Week through the Purpose Produced initiative.
