Found At See
How A Story for the Senses Brings Light to Mental Health and Suicide Prevention
When conversations about mental health become heavy, distant, or clinical, many people tune out.
But what if hope could be found in something simple?
In sunlight scattering across water.
In wind chimes humming softly.
In flowers blooming unexpectedly.
That’s the emotional heartbeat behind Found at See, a brand platform and campaign created by Find Your Anchor and creative agency Crispin, launched through SixDegrees.org and Advertising Week’s Purpose Produced initiative.
None of this work happened by accident — or because these organizations had large budgets.
Every campaign produced through Purpose Produced is built entirely pro bono, made possible by agencies, creators, and production partners donating their time, talent, and resources. Not because it’s easy, but because it’s necessary.
For many nonprofits, especially those doing frontline or community-based work, the cost of high-quality storytelling and media placement is simply out of reach. And yet, visibility is often the difference between staying small and scaling impact.
This collaborative model exists to close that gap.
By pairing nonprofits with world-class creative partners and platforms they would otherwise never access, Purpose, Produced helps missions break through the noise, reach wider audiences, and spark the kind of awareness that leads to real action.
It’s not about charity.
It’s about equity in access — and using creativity as a force multiplier for good.
Rather than focusing solely on crisis, the campaign invites audiences into a sensory experience that gently reminds us:
Anchors for mental health are everywhere. We just have to start looking.
A different way to talk about wellness
As the loneliness epidemic grows and conversations around mental health and wellness become increasingly more important, this project presented a challenge: create a campaign that reaches a mass audience with limited resources. Crispin’s answer was to create a simple and accessible visual system. The visual system follows a simple formula, “I see + I hear + I feel = my anchor” forming an emotional and physical tether that helps ground the audience. Relying on found art, the mixed media treatment makes the platform evergreen and easy to use with limited resources. It also represents the community of the grassroots movement, patching together the many hands that continue to make an impact. From donating time, resources, and even anchors. Many of the founder Ali’s own anchors can be found hidden amongst the seek-and-find and eye chart inspired imagery. Everyone will notice a different anchor in these visuals - and that’s the point.
This is visual storytelling that meets people where they are
From its opening moments, the campaign film doesn’t instruct. It immerses.
“I drift, unmoored. The sky feels wide.
No solid place to rest inside.
The ground below, the stars above, but nothing yet to hold or love…”
The voiceover continues as scenes unfold of nature, movement, light, sound, and color. Moments of small joy quietly stack together:
“Flowers bloom, the ocean hums, wind chimes and the beating drums…
Sunlight scatters, colors play, and I am found. I choose to stay.”
The message lands with simple power:
Anchors are everywhere. You just have to start looking.
Instead of dramatizing despair, the creative reframes mental wellness as something built through awareness, presence, and connection to the world around us.
The film’s visuals lean into expansive ocean horizons, soft textures, and everyday beauty. Each frame was designed to stimulate the senses and evoke calm, grounding the viewer in the present moment.
This creative choice was intentional.
Mental health campaigns often rely on stark imagery or urgent messaging. Found at See instead uses beauty as an entry point, allowing audiences to emotionally engage before ever being asked to reflect.
It’s a storytelling strategy rooted in compassion and accessibility, making the topic of wellness feel less intimidating and more human.
From grassroots mission to national platform
Found at See was the first campaign to premiere through Purpose, Produced, a collaboration model designed to match nonprofits with top creative agencies to elevate social impact work.
The initiative was highlighted by Ad Age, which explored how Purpose Produced is reshaping how nonprofit stories reach mainstream audiences.
Additional industry coverage followed across Campaign US, Little Black Book, and SHOOTOnline, each spotlighting the campaign’s craft, emotional tone, and innovative approach to wellness storytelling.
What stood out across the press wasn’t just the message, but how seamlessly branded content principles were applied to a cause-driven mission — blending cinematic quality with authentic purpose. Crispin created a brand platform that is flexible and evergreen, empowering Find Your Anchor with high quality assets to meet every opportunity that comes their way.
Found at See - Times Square, New York City
With support from OOH partners, Talon secured national placements that brought the campaign into everyday public spaces across the country. The work appeared on billboards and transit across major cultural and media hubs, including Times Square in New York City, the L train in Chicago, the Navy Yard in Philadelphia, Baltimore, the Las Vegas Strip, and Norfolk, Virginia.
By meeting people where they already are — commuting, traveling, and moving through their cities — Found at See transformed storytelling into a shared public experience, amplifying visibility and sparking connection on a truly national scale.
Found at See
The Navy Yard, Philadelphia PA
This story resonated with audiences
At its core, Found at See works because it does three things exceptionally well:
It reframes mental health through hope
Rather than focusing on what’s broken, it highlights what helps people stay grounded.
It uses sensory storytelling
Sound, light, and movement become tools for emotional connection.
It shows the power of collaboration
A nonprofit mission paired with world-class creative unlocked a story that felt expansive, polished, and deeply human.
This isn’t just an ad.
It’s a moment of genuine connection.
Found At See on the Las Vegas Strip
The impact goes beyond the screen
The campaign launched across digital platforms, including YouTube and Instagram, where it quickly connected with audiences through its calming visuals and poetic narrative. In addition to the brand platform, visual system, campaign film, and radio, all assets were designed digital-first with ultimate flexibility in mind to accommodate donated media opportunities that arise for Find Your Anchor. Crispin also leveraged its in-house creator platform to secure influencer content about their own anchors and spread the word of the organization’s mission.
More importantly, it opened conversations around mental health that felt approachable, gentle, and inclusive — an essential step in reducing stigma and helping people recognize everyday tools for emotional well-being.
By focusing on small joys as anchors, the campaign gave viewers something tangible to look for in their own lives.
This kind of storytelling matters now
Mental health awareness has grown dramatically in recent years, but awareness alone isn’t enough.
People need:
• Language that feels human
• Stories that offer hope
• Tools that feel attainable
Found at See delivers all three.
It reminds us that wellness isn’t always found in grand gestures. Sometimes it’s in noticing the warmth of sunlight, the rhythm of waves, or the simple beauty around us.
And in a world that often feels overwhelming, that message can be life-changing.
Credits
Created by Crispin for Find Your Anchor in collaboration with SixDegrees.org and Advertising Week through the Purpose, Produced initiative.
Produced in partnership with Caravan and directed by Kaitlin Scott. The original song was written by Crispin, performed by singer Julianna Riolino, and sound and music design donated by Singing Serpent.
